2014 AASA TECHNOLOGY CONFERENCE

Shawn Collins, Founder and CEO of EXTEND GROUP, a full service Marketing Communications and Technology agency, is an industry leader in developing innovative marketing solutions. For over 15 years, Shawn has consulted with Fortune 500 companies to deliver his expert interactive strategies, including extensive influence in the automotive aftermarket industries. Shawn’s role as an industry thought leader yields proven results that enable organizations to reach their digital communications objectives.

 

Shawn’s passion for the automotive aftermarket derived, EXTEND PERFORMANCE, the automotive aftermarket branch of EXTEND GROUP.

 

For Airtex Fuel Delivery Systems, EXTEND PERFORMANCE launched FuelPumpU.com, the recipient of the 2013 NCMA President’s Gold Award for Catalog Excellence, and WaterPumpU.com for ASC Industries, both sites serve as an online resource for technicians and do-it-yourselfers. EXTEND PERFORMANCE has developed a brand presence with multiple customer driven mobile-friendly apps, e-catalogs, e-commerce, native VIN scan and license plate scan apps, as well as customer and sales portals. These services are customized to the needs of the client within the aftermarket industry.

 

Shawn’s ability to envision and forge brand-enhancing design, concise messaging, and interactive strategy facilitates EXTEND GROUP to deliver measurable and results-driven digital solutions to clients with a myriad of proficiencies across diverse industries.