2014 AASA TECHNOLOGY CONFERENCE

Jim Fish has more than 24 years of automotive, consulting, technology and start up experience and is currently the Vice President of Product Management and Marketing at the Automotive Solutions business unit of Bosch’s Automotive Aftermarket.  Based in Detroit, he focuses on serving as a change agent in the organization, pursuing new product initiatives and creating platforms for growth.  He currently holds 11 global patents in the field of Automotive Diagnostics and Software Business Processes and was named the Bosch Inventor of the Year for 2013.  Additionally, he is leading the digitization of the business’ Marketing efforts, with an emphasis on a leading edge Social Media position.   His previous experiences include leadership roles in Snap-on, as a Chief of Engineering for a subsidiary of DTE Energy, as a Management Consultant serving clients in the Industrial and Pharmaceutical sectors and more than a decade as a Product Engineer and Researcher at Ford Motor Company. 

 

He has a fast paced style driven by innovation and disruptive opportunities that has most recently resulted in significant profitability improvements and revenue growth for Bosch.  Serving as the Global leader for Automotive Diagnostics, he has deep insight to the global automotive aftermarket.

 

Jim has earned a BSEEE and BSBEA from Michigan Technological University in Houghton, Michigan and a Master of Business Administration from the University of Michigan in Ann Arbor, Michigan.  Jim serves on the board of ETI, is a member of Automotive Aftermarket Supplier Association’s Marketing Executives Council, a founding member of the Joint Task Force on Automotive Telematics for the AAIA and AASA and is a regular industry speaker.   He is also an ASE Certified Automotive Technician.